Welcome to Pure Michigan Expert

Register and complete your journey to become a Pure Michigan Expert at a pace that suits you, learn about this amazing region - your customers will thank you for it.

Congratulations to Tracey from Llanelli for completing the Michigan course…
Congratulations to Tisha from Manton for completing the Michigan course…
Congratulations to Trinity from Hexham for completing the Michigan course…

Some of the opportunities and benefits are:

Certification

Continuous professional development with your achievement fully certificated on completion. Demonstrating that you are the go-to expert on Pure Michigan.

Increase bookings

The knowledge will allow you to convert enquiries into sales, guide customers to new and exciting opportunities, sell and upsell Pure Michigan to your clients.

Learn on the go

Studying at your own pace, on all platforms and devices when, where and how best suits your working arrangements and needs.

Perks

As a Pure Michigan Expert, you will be the first to know about destination news and be on the invite list for events. Completing the training also means you are in the favoured group for FAM trips while having the opportunity to win fabulous prizes offered exclusively on the training platform.